Contagious: Why Things Catch On by Jonah Berger

Electronic books downloads Contagious: Why Things Catch On


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  • Contagious: Why Things Catch On
  • Jonah Berger
  • Page: 244
  • Format: pdf, ePub, mobi, fb2
  • ISBN: 9781451686579
  • Publisher: Simon & Schuster

Download Contagious: Why Things Catch On




Electronic books downloads Contagious: Why Things Catch On

Overview

New York Times bestseller What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these ...



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